✦ LIBER ✦

Price Awareness and Consumers’ Use of Deals in Brand Choice

✍ Scribed by B.P.S. Murthi; Ram C. Rao

Book ID: 113752409
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 382 KB
Volume: 88
Category: Article
ISSN: 0022-4359
DOI: 10.1016/j.jretai.2011.07.001

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