Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment

✍ Scribed by Gázquez-Abad, Juan C.; Sánchez-Pérez, Manuel

• Book ID: 126522593
• Publisher: Taylor and Francis Group
• Year: 2009
• Tongue: English
• Weight: 368 KB
• Volume: 19
• Category: Article
• ISSN: 0959-3969
• DOI: 10.1080/09593960902780922