Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations

✍ Scribed by Prakash Nedungadi

• Book ID: 124157177
• Publisher: University of Chicago Press
• Year: 1990
• Tongue: English
• Weight: 478 KB
• Volume: 17
• Category: Article
• ISSN: 0093-5301
• DOI: 10.2307/2626794