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Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

✍ Scribed by Manoj Hastak; Anusree Mitra

Book ID: 119081095
Publisher: Elsevier Science
Year: 1996
Tongue: English
Weight: 548 KB
Volume: 37
Category: Article
ISSN: 0148-2963
DOI: 10.1016/0148-2963(96)00055-0

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