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Strategic alliances in the airline industry

โœ Scribed by Wendy Hall; D. Jan Eppink

Book ID
112134937
Publisher
John Wiley and Sons
Year
1992
Tongue
English
Weight
615 KB
Volume
1
Category
Article
ISSN
1086-1718

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## Developing a contingency model based on an airline industry experience The airline industry involves unusual and complex strategic alliances which make use of a wide range of contractual arrangements. The proposed alliance between British Airways PLC (BA) and American Airlines (AA) in 1997 was