## Developing a contingency model based on an airline industry experience The airline industry involves unusual and complex strategic alliances which make use of a wide range of contractual arrangements. The proposed alliance between British Airways PLC (BA) and American Airlines (AA) in 1997 was
โฆ LIBER โฆ
Type and structure of multinational strategic alliances: the airline industry
โ Scribed by Robert J. Mockler; Dorothy G. Dologite; Natasha M. Carnevali
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 135 KB
- Volume
- 6
- Category
- Article
- ISSN
- 1086-1718
No coin nor oath required. For personal study only.
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In recent years the airline industry has been in turmoil. Declining loads, overcapacity and a reduction in prices in real terms has resulted in massive financial losses. At the same time, the industry has been undergoing change engendered by, among others, deregulation and privatisation. Combined, s