✦ LIBER ✦

Strategic alliances in the world airline industry

✍ Scribed by Marion M. Bennett

Publisher: John Wiley and Sons
Year: 1997
Weight: 211 KB
Volume: 3
Category: Article
ISSN: 1077-3509
DOI: 10.1002/(sici)1099-1603(199709)3:3<213::aid-pth71>3.0.co;2-c

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✦ Synopsis

In recent years the airline industry has been in turmoil. Declining loads, overcapacity and a reduction in prices in real terms has resulted in massive financial losses. At the same time, the industry has been undergoing change engendered by, among others, deregulation and privatisation. Combined, such pressures have led to airlines forming alliances. This paper addresses the benefits and pitfalls. To illustrate these points a case study of British Airways is introduced. The paper concludes by speculating on the impact such alliances are having on the airline industry.

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