Contingency models for developing multinational strategic alliances: the airline industry

✍ Scribed by Robert J. Mockler

• Publisher: John Wiley and Sons
• Year: 1997
• Tongue: English
• Weight: 301 KB
• Volume: 6
• Category: Article
• ISSN: 1086-1718
• DOI: 10.1002/(sici)1099-1697(199710)6:6<311::aid-jsc324>3.0.co;2-u

✦ Synopsis

Developing a contingency model based on an airline industry experience

The airline industry involves unusual and complex strategic alliances which make use of a wide range of contractual arrangements.

The proposed alliance between British Airways PLC (BA) and American Airlines (AA) in 1997 was a major test case for international airline regulation, partly because both companies are giants in the markets they serve, and partly because the proposed alliance went well beyond a simple marketing agreement.