## Developing a contingency model based on an airline industry experience The airline industry involves unusual and complex strategic alliances which make use of a wide range of contractual arrangements. The proposed alliance between British Airways PLC (BA) and American Airlines (AA) in 1997 was
โฆ LIBER โฆ
Developing an integrated model for the selection of strategic alliance partners in the airline industry
โ Scribed by James J.H. Liou
- Book ID
- 113771850
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 327 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0950-7051
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