Service quality dimensions: an examinati
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Kang, Gi‐Du; James, Jeffrey
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Article
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2004
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Emerald Group Publishing Limited
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English
⚖ 169 KB
Service quality researchers to date have paid scant attention to the issue of the dimensions of service quality. Much of the earlier work accepted the content measured by the SERVQUAL instrument. Following the argument that SERVQUAL only reflects the service delivery process, the study empirically e