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Product-Oriented Web Technologies and Product Returns: An Exploratory Study

✍ Scribed by De, Prabuddha (author);Hu, Yu Jeffrey (author);Rahman, Mohammad S. (author)

Book ID
123619854
Publisher
INFORMS Inst.for Operations Res.and the Management Sciences
Year
2013
Tongue
English
Weight
293 KB
Volume
24
Category
Article
ISSN
1047-7047

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## Abstract This paper examines the β€˜physical’ placement of products within tourism‐oriented environments. Product placement is usually associated with the incorporation of branded products into media vehicles. However, a type of placement also occurs within β€˜non‐store’ spaces used by tourists. Pro