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New Product Development in Rapidly Changing Markets: An Exploratory Study

✍ Scribed by John W. Mullins; Daniel J. Sutherland


Book ID
117564262
Publisher
John Wiley and Sons
Year
1998
Tongue
English
Weight
113 KB
Volume
15
Category
Article
ISSN
0737-6782

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## Abstract The literature about the influence of suppliers on new product development (NPD) project outcomes shows mixed results. Focusing on supplier relationships, especially the concept of supplier involvement, we present a two‐stage model explaining supplier relationships and their impacts on