𝔖 Bobbio Scriptorium
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Customer support and new product development ‐ An exploratory study

✍ Scribed by Goffin, Keith; New, Colin


Book ID
121827158
Publisher
Emerald Group Publishing Limited
Year
2001
Tongue
English
Weight
353 KB
Volume
21
Category
Article
ISSN
0144-3577

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## Abstract The literature about the influence of suppliers on new product development (NPD) project outcomes shows mixed results. Focusing on supplier relationships, especially the concept of supplier involvement, we present a two‐stage model explaining supplier relationships and their impacts on