Product placement and tourism-oriented environments: an exploratory introduction

✍ Scribed by Adam Weaver

• Publisher: John Wiley and Sons
• Year: 2007
• Tongue: English
• Weight: 107 KB
• Volume: 9
• Category: Article
• ISSN: 1099-2340
• DOI: 10.1002/jtr.612

✦ Synopsis

Abstract

This paper examines the ‘physical’ placement of products within tourism‐oriented environments. Product placement is usually associated with the incorporation of branded products into media vehicles. However, a type of placement also occurs within ‘non‐store’ spaces used by tourists. Product placement within these spaces may increase awareness about certain products and, ultimately, induce purchases. Tourism‐oriented environments may enhance the attractiveness of placed products because they enable consumers to interact with and appraise these products before they purchase them. A number of examples are provided, which demonstrate that marketers seek to create encounters between tourists and products. Copyright © 2007 John Wiley & Sons, Ltd.