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Perceptions of sales force automation: Differences between sales force and management

✍ Scribed by Stephan F. Gohmann; Jian Guan; Robert M. Barker; David J. Faulds


Book ID
108152628
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
113 KB
Volume
34
Category
Article
ISSN
0019-8501

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In this article, major issues concerning the adoption and use of sales force automation (SFA) are examined via a survey of agribusiness salespeople. Basic objectives include determining the extent of adoption of SFA by salespeople employed in the agricultural input supply sector, the impact o f SFA