𝔖 Bobbio Scriptorium
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Secure mobile sales force automation: the case of independent sales agencies

✍ Scribed by Jochen Kokemüller; Heiko Roßnagel


Publisher
Springer
Year
2010
Tongue
English
Weight
380 KB
Volume
10
Category
Article
ISSN
1617-9846

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In this article, major issues concerning the adoption and use of sales force automation (SFA) are examined via a survey of agribusiness salespeople. Basic objectives include determining the extent of adoption of SFA by salespeople employed in the agricultural input supply sector, the impact o f SFA