๐”– Bobbio Scriptorium
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Organizing the competitive intelligence function: A benchmarking study

โœ Scribed by Conway L. Lackman; Kenneth Saban; John M. Lanasa

Publisher
John Wiley and Sons
Year
2000
Weight
110 KB
Volume
11
Category
Article
ISSN
1058-0247

No coin nor oath required. For personal study only.

โœฆ Synopsis

This article provides information on the current state of industry practice in the areas of competitive intelligence and market intelligence, and-building on a process model the authors previously developed-discusses how to take a closedloop intelligence process model and evolve it into a living, breathing organization. A benchmarking study of 16 companies was conducted to determine how the market-intelligence function is structured in these enterprises. The study's purpose was to obtain information that can be used as input for organizing and staffing of a market-intelligence function. Implications of how to take a process model and change it into a workable, effective organization are discussed.

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