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Competitive Intelligence in the business valuation profession: A case study

✍ Scribed by Margaret Horne

Publisher: John Wiley and Sons
Year: 1999
Weight: 229 KB
Volume: 10
Category: Article
ISSN: 1058-0247
DOI: 10.1002/(sici)1520-6386(199933)10:3<33::aid-cir6>3.0.co;2-c

No coin nor oath required. For personal study only.

✦ Synopsis

Business valuation is the fastest growing segment in the accounting industry. To accurately calculate the value of a business, determining how the company fares within its industry and against competitors is crucial. Successful companies are aware of what their competitors are doing. To provide a general understanding of the valuation process, the article describes the typical steps in performing business appraisals, along with the role that competitive intelligence plays in each. The author presents a case study detailing how trade publications, commercial databases, and other open sources can be used to collect data, which are formulated, charted, and graphed to determine a company's position against its competitors. These findings can then be used to perform an industry analysis necessary for a business valuation.

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