✦ LIBER ✦
The Value of an in-house competitive intelligence department: A business plan approach
✍ Scribed by Lisabeth G. Dashman
- Publisher
- John Wiley and Sons
- Year
- 1998
- Weight
- 70 KB
- Volume
- 9
- Category
- Article
- ISSN
- 1058-0247
No coin nor oath required. For personal study only.
✦ Synopsis
Competitive Intelligence (CI) is becoming an area of increased interest and activity in North American companies. This is reflected in the increased membership of the Society of Competitive Intelligence Professionals (SCIP), which grew from 1,800 in 1994 to 4,200 in 1996, and to 6,600 in March 1998. Nevertheless, only about 10% of U.S. companies have any kind of formal, ongoing CI activities, and 42% have no structured process at all (Heath, 1996). These companies rely on a routine of either relegating any CI project to the most-likely employee (for example, the product *This article is adapted from Ms.