Losing more than $14 billion during the period 1991-93, combined with the arrival of new CEO Louis V. Gerstner, Jr., changed the way IBM thought about customers and competition. As IBM began to reshape itself in the 1990s, its traditional emphasis on customer satisfaction broadened to include a rene
โฆ LIBER โฆ
Starting a competitive technical intelligence function: A roundtable discussion
โ Scribed by Patrick J. Bryant; John Chu; Jan Herring; Jay Young
- Publisher
- John Wiley and Sons
- Year
- 1998
- Weight
- 89 KB
- Volume
- 9
- Category
- Article
- ISSN
- 1058-0247
No coin nor oath required. For personal study only.
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This article provides information on the current state of industry practice in the areas of competitive intelligence and market intelligence, and-building on a process model the authors previously developed-discusses how to take a closedloop intelligence process model and evolve it into a living, br