𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Misleading Advertising

✍ Scribed by RICHARD PRICE

Book ID
111809820
Publisher
American Anthropological Association
Year
1977
Tongue
English
Weight
71 KB
Volume
79
Category
Article
ISSN
0002-7294

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## Abstract The worldwide growth and acceptance of e‐commerce provides consumers with the opportunity to shop in computer‐mediated interactive environments that simulate direct product experience. However, the phenomenal growth in advertising on the Internet and marketers' ability to rapidly change