𝔖 Bobbio Scriptorium
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Does advertising mislead consumers to buy low-quality products?

✍ Scribed by Makoto Mizuno; Hiroyuki Odagiri


Book ID
116107661
Publisher
Elsevier Science
Year
1990
Tongue
English
Weight
957 KB
Volume
8
Category
Article
ISSN
0167-7187

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## Abstract We analyze why some firms advertise product quality at a level different from the actual quality of a product. By considering the interacting effects of product quality and advertising, we develop a dynamic model of consumer expectations about product quality and the development of bran