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I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context

✍ Scribed by Thota, Sweta Chaturvedi; Biswas, Abhijit


Book ID
118748571
Publisher
M. E. Sharpe Inc.
Year
2009
Tongue
English
Weight
306 KB
Volume
38
Category
Article
ISSN
0091-3367

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