𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A SEMANTIC EVALUATION OF MISLEADING ADVERTISING

✍ Scribed by E. John Kottman

Book ID
109009222
Publisher
John Wiley and Sons
Year
1964
Tongue
English
Weight
262 KB
Volume
14
Category
Article
ISSN
0021-9916

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Evaluation of preterm birth misleading
Evaluation of preterm birth misleading
✍ Peter Brocklehurst; Judith Lumley πŸ“‚ Article πŸ“… 1996 πŸ› Elsevier Science 🌐 English βš– 112 KB
Can consumers recognize misleading adver
Can consumers recognize misleading advertising content in a media rich online environment?
✍ Anu Mitra; Mary Anne Raymond; Christopher D. Hopkins πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 195 KB

## Abstract The worldwide growth and acceptance of e‐commerce provides consumers with the opportunity to shop in computer‐mediated interactive environments that simulate direct product experience. However, the phenomenal growth in advertising on the Internet and marketers' ability to rapidly change