𝔖 Bobbio Scriptorium
✦   LIBER   ✦

When the poetics of advertising becomes the advertising of poetics: Syntactical and semantic parallelism in English and Japanese advertising

✍ Scribed by Brian Moeran


Book ID
113303786
Publisher
Elsevier Science
Year
1985
Tongue
English
Weight
888 KB
Volume
5
Category
Article
ISSN
0271-5309

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


When (not) to indulge in β€˜puffery’: the
✍ Praveen K. Kopalle; JoΓ£o L. AssunΓ§Γ£o πŸ“‚ Article πŸ“… 2000 πŸ› John Wiley and Sons 🌐 English βš– 188 KB

## Abstract We analyze why some firms advertise product quality at a level different from the actual quality of a product. By considering the interacting effects of product quality and advertising, we develop a dynamic model of consumer expectations about product quality and the development of bran