Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy

✍ Scribed by Romani, Simona

• Book ID: 111928458
• Publisher: Emerald Group Publishing Limited
• Year: 2006
• Tongue: English
• Weight: 163 KB
• Volume: 15
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610420610658965