✦ LIBER ✦

Measuring the True Profitability of Sales Promotions

✍ Scribed by Peter Doyle and John Saunders

Book ID: 125575582
Publisher: Palgrave Publishers Ltd.
Year: 1986
Tongue: English
Weight: 273 KB
Volume: 37
Category: Article
ISSN: 0160-5682
DOI: 10.2307/2582283

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