## Abstract This study compares the influence of sales promotions on brand attitude across promotion types over time. An experiment is conducted with 154 subjects, who are exposed to test materials for 12 weeks. Evidence shows that the longโterm effects of sales promotions on brand attitude vary ac
โฆ LIBER โฆ
The evaluation and analysis of retail sales promotions
โ Scribed by John Preston; Alan Mercer
- Publisher
- Elsevier Science
- Year
- 1990
- Tongue
- English
- Weight
- 669 KB
- Volume
- 47
- Category
- Article
- ISSN
- 0377-2217
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