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Measuring the effectiveness of casino promotions

✍ Scribed by Anthony F. Lucas; John T. Bowen

Book ID
117447820
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
117 KB
Volume
21
Category
Article
ISSN
0278-4319

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## Abstract Although price discounts are by far the most common form of sales promotions employed by firms, the increasing use of premiums as a promotional strategy may imply that they are occupying a more important place in the promotional strategy. Since price discounts are quite costly and can r