## Abstract Discounts offered selectively to consumers are commonplace in the market and reflect the assumption that individuals will respond positively to targeted discounts. We consider whether exclusive deals evoke more positive responses than inclusive offers, an outcome referred to as a deal e
A forecasting model to evaluate the profitability of price promotions
โ Scribed by Heikki Rinne; Michael Geurts
- Publisher
- Elsevier Science
- Year
- 1988
- Tongue
- English
- Weight
- 574 KB
- Volume
- 33
- Category
- Article
- ISSN
- 0377-2217
No coin nor oath required. For personal study only.
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