𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Schemas determining the incentive value of sales promotions

✍ Scribed by William D. Diamond

Book ID
112141767
Publisher
John Wiley and Sons
Year
1990
Tongue
English
Weight
709 KB
Volume
7
Category
Article
ISSN
0742-6046

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The long-term effects of sales promotion
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✍ Youjae Yi; Jaemee Yoo πŸ“‚ Article πŸ“… 2011 πŸ› John Wiley and Sons 🌐 English βš– 128 KB

## Abstract This study compares the influence of sales promotions on brand attitude across promotion types over time. An experiment is conducted with 154 subjects, who are exposed to test materials for 12 weeks. Evidence shows that the long‐term effects of sales promotions on brand attitude vary ac