✦ LIBER ✦

Managing co-branding strategies: Global brands into local markets

✍ Scribed by Russell Abratt; Patience Motlana

Book ID: 117071700
Publisher: Elsevier Science
Year: 2002
Tongue: English
Weight: 129 KB
Volume: 45
Category: Article
ISSN: 0007-6813
DOI: 10.1016/s0007-6813(02)00242-2

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