✦ LIBER ✦
Managing a global brand in diverse cultural contexts: the case of LG Electronics' advertising strategy in the United Kingdom and Russia
✍ Scribed by Matveev, Alexei V.; Merz, Miwa Y.; Nurgaleeva, Dinara I.
- Book ID
- 126585216
- Publisher
- Informa UK (Taylor & Francis)
- Year
- 2012
- Tongue
- English
- Weight
- 304 KB
- Volume
- 22
- Category
- Article
- ISSN
- 2163-9159
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