Global Brand Expansion: How to Select a Market Entry Strategy

✍ Scribed by Dev, C. S.; Brown, J. R.; Zhou, K. Z.

• Book ID: 121416381
• Publisher: SAGE Publications
• Year: 2007
• Tongue: English
• Weight: 160 KB
• Volume: 48
• Category: Article
• ISSN: 1552-3853
• DOI: 10.1177/0010880406294472