✦ LIBER ✦
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
✍ Scribed by Sicco Van Gelder
- Book ID
- 127449152
- Publisher
- Kogan Page
- Year
- 2003
- Tongue
- English
- Weight
- 3 MB
- Series
- How to Do Everything
- Category
- Library
- ISBN
- 1417572256
No coin nor oath required. For personal study only.
✦ Synopsis
This book provides a rigorous analytical framework that can be used comparatively across markets to reveal the factors that are most significant to particular types of brands.