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Investigating cross-buying and customer loyalty

✍ Scribed by Werner Reinartz; Jacquelyn S. Thomas; Ganaël Bascoul

Book ID: 102150661
Publisher: John Wiley and Sons
Year: 2008
Tongue: English
Weight: 168 KB
Volume: 22
Category: Article
ISSN: 1094-9968
DOI: 10.1002/dir.20106

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