𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Customer participation in creating site brand loyalty

✍ Scribed by Jonna Holland; Stacey Menzel Baker


Book ID
102150168
Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
172 KB
Volume
15
Category
Article
ISSN
1094-9968

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Maintenance contracts for leased goods:
✍ Julie Hunsaker πŸ“‚ Article πŸ“… 2000 πŸ› John Wiley and Sons 🌐 English βš– 222 KB

## Abstract Using a two‐period switching cost model, this paper compares rental profit with sales profit in a framework in which duopolists produce horizontally differentiated durable goods. Rental firms use maintenance contracts that stipulate that repeat customers pay a lower fine per unit of dam

Managing customer loyalty in liberalized
✍ Patrick Hartmann; Vanessa Apaolaza IbÑñez πŸ“‚ Article πŸ“… 2007 πŸ› Elsevier Science 🌐 English βš– 243 KB

In numerous recently deregulated energy markets, utilities previously operating in monopolistic environments are now focusing on customer satisfaction and loyalty. In this study, a conceptual framework is proposed that analyses the effects of brand associations and perceived switching costs on custo

Using sonic branding in the retail envir
✍ Paul Fulberg πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 62 KB

## Abstract Retail is no longer simply a point of purchase, it has now become part of a brand's communications strategy. As brands begin to explore the benefits of the retail environment they are mostly failing to utilise fully its ability to communicate with all the senses. Sonic branding has yet