## Abstract Using a twoβperiod switching cost model, this paper compares rental profit with sales profit in a framework in which duopolists produce horizontally differentiated durable goods. Rental firms use maintenance contracts that stipulate that repeat customers pay a lower fine per unit of dam
Customer participation in creating site brand loyalty
β Scribed by Jonna Holland; Stacey Menzel Baker
- Book ID
- 102150168
- Publisher
- John Wiley and Sons
- Year
- 2001
- Tongue
- English
- Weight
- 172 KB
- Volume
- 15
- Category
- Article
- ISSN
- 1094-9968
- DOI
- 10.1002/dir.1021
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
In numerous recently deregulated energy markets, utilities previously operating in monopolistic environments are now focusing on customer satisfaction and loyalty. In this study, a conceptual framework is proposed that analyses the effects of brand associations and perceived switching costs on custo
## Abstract Retail is no longer simply a point of purchase, it has now become part of a brand's communications strategy. As brands begin to explore the benefits of the retail environment they are mostly failing to utilise fully its ability to communicate with all the senses. Sonic branding has yet