Does service failure influence customer loyalty?
β Scribed by Francis Buttle; Jamie Burton
- Book ID
- 101773987
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 217 KB
- Volume
- 1
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.67
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
The purpose of this study was to investigate the impact of the in-flight service quality on airline customer satisfaction and loyalty. This study analyzed the data from passengers of two classes: prestige (business) and economy. The results suggest that there are different factors of in-flight servi
## Abstract Service customers expend significant effort through a variety of behaviors, before, during, and after encounters, to increase the likelihood of satisfactory service experience or to salvage failing service encounters. Service customersβ satisfactionβseeking behaviors are both proactive