## Abstract Customer satisfaction and loyalty are key drivers of performance. However, there is increasing evidence that good attribute performance and high overall satisfaction do not always automatically lead to higher loyalty. In this paper, we put forward a study on customer satisfaction and lo
The effect of acquisition channels on customer loyalty and cross-buying
β Scribed by Peter C. Verhoef; Bas Donkers
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 148 KB
- Volume
- 19
- Category
- Article
- ISSN
- 1094-9968
No coin nor oath required. For personal study only.
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