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Institutional theory in business marketing: A conceptual framework and future directions

✍ Scribed by Yang, Zhilin; Su, Chenting

Book ID: 121825030
Publisher: Elsevier Science
Year: 2014
Tongue: English
Weight: 294 KB
Volume: 43
Category: Article
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2014.04.001

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