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Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework

✍ Scribed by Orville C. Walker, Jr. and Robert W. Ruekert

Book ID: 121012908
Publisher: American Marketing Association
Year: 1987
Tongue: English
Weight: 688 KB
Volume: 51
Category: Article
ISSN: 0022-2429
DOI: 10.2307/1251645

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