The role of customer contact employees as external customers: A conceptual framework for marketing strategy and future research

✍ Scribed by Pratibha A. Dabholkar; Kristie A. Abston

• Book ID: 116618225
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 470 KB
• Volume: 61
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2007.10.004