๐”– Bobbio Scriptorium
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Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics

โœ Scribed by Steven H. Seggie; Erin Cavusgil; Steven E. Phelan

Book ID
108152699
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
193 KB
Volume
36
Category
Article
ISSN
0019-8501

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