The destiny of direct: A new perspective on the future of direct marketing
โ Scribed by Howard C. Draft
- Publisher
- John Wiley and Sons
- Year
- 1993
- Weight
- 454 KB
- Volume
- 7
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
Background. A milestone in the acquisition of medical information was the development of the concept of clinical trials, which has permitted the documentation and codification of treatment results. This has led to significant advances in clinical medicine during the past few decades. Method. This a
## A B S T R A C T A common problem in direct marketing is to identify which physicians are the best prospects for an intervention that would encourage them to prescribe a drug. The standard procedure is to measure how far their prescribing behavior falls short of the level predicted by a regressi