๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Expanding the role of the direct marketing database

โœ Scribed by Roberts, Mary Lou

Publisher
John Wiley and Sons
Year
1997
Weight
198 KB
Volume
11
Category
Article
ISSN
0892-0591

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

Database marketing: What's the future?
Database marketing: What's the future?
๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 301 KB

othing stands still. The only constant is change-and key N sales technologies, like database marketing, will have to adapt to the changing market. But where is database marketing going? And how should bankers who sell insurance tailor their database marketing efforts to meet the needs of today's cha

The oncologist's expanding role
The oncologist's expanding role
โœ Janet L. Abrahm ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 46 KB
Relationship marketing effectiveness: Th
Relationship marketing effectiveness: The role of involvement
โœ Mary Ellen Gordon; Kim McKeage; Mark Alexander Fox ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 120 KB

The term relationship marketing has been used to describe a wide range of marketing tactics. In this article, three dimensions that may be used to categorize these tactics are identified: personalization, individualization, and continuity. Research is presented demonstrating that the effectiveness o

The use of frontier estimation in direct
The use of frontier estimation in direct marketing
โœ Dominique Haughton; Jonathan Haughton; Alison Kelly-Hawke; Tim Moriarty ๐Ÿ“‚ Article ๐Ÿ“… 2000 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 222 KB

## A B S T R A C T A common problem in direct marketing is to identify which physicians are the best prospects for an intervention that would encourage them to prescribe a drug. The standard procedure is to measure how far their prescribing behavior falls short of the level predicted by a regressi