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Assessing the performance of direct marketing scoring models

✍ Scribed by Edward C. Malthouse

Publisher: John Wiley and Sons
Year: 2001
Tongue: English
Weight: 311 KB
Volume: 15
Category: Article
ISSN: 1094-9968
DOI: 10.1002/1520-6653(200124)15:1<49::aid-dir1003>3.0.co;2-f

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