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Customer lifetime value research in marketing: A review and future directions

✍ Scribed by Dipak Jain; Siddhartha S. Singh

Publisher: John Wiley and Sons
Year: 2002
Tongue: English
Weight: 109 KB
Volume: 16
Category: Article
ISSN: 1094-9968
DOI: 10.1002/dir.10032

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