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Exploring the antecedents and consumer behavior consequences of the trait of superstition

✍ Scribed by John C. Mowen; Brad Carlson

Publisher: John Wiley and Sons
Year: 2003
Tongue: English
Weight: 228 KB
Volume: 20
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.10108

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

In two exploratory studies, a hierarchical model of personality was employed to investigate a number of possible trait antecedents and consumer‐behavior–related consequences of superstition. One of the interesting findings was that the antecedents of superstition include a lower need for learning among older adults, higher levels of sports interest, a belief in fate, and a decreased belief in heaven and hell. In addition, the results suggested that the consequences of superstition might include beliefs in astrology, magic, psychokinesis, and the existence of fictitious creatures (e.g., the Loch Ness monster). Evidence suggesting a negative association between superstitious beliefs and attitudes concerning the genetic engineering of food products was also obtained. © 2003 Wiley Periodicals, Inc.

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