This empirical paper explores the antecedents and consequences of trust in the online retail context and examines the moderating role of consumers' familiarity with a Web site in the relationship between Web site quality and trust. Data were collected with an online questionnaire. The research highl
โฆ LIBER โฆ
The antecedents and consequences of trust in online-purchase decisions
โ Scribed by Sung-Joon Yoon
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 133 KB
- Volume
- 16
- Category
- Article
- ISSN
- 1094-9968
No coin nor oath required. For personal study only.
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