This empirical paper explores the antecedents and consequences of trust in the online retail context and examines the moderating role of consumers' familiarity with a Web site in the relationship between Web site quality and trust. Data were collected with an online questionnaire. The research highl
The antecedents of consumer loyalty in retail banking
β Scribed by Barbara R Lewis; Magdalini Soureli
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 170 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.46
No coin nor oath required. For personal study only.
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